This weekend I went to Party City to check the Halloween costumes (great spot for that!) and when I dropped the subway, I received a message on my iPhone from Macy`s (the subway is right in the corner with this store). The message was about a Ralph Lauren Kids event that was happening in the store, they were inviting me to get into the store and participate. How could they knew that I was right in corner? Well, they are doing their homework pretty well. When I first downloaded Macy`s app, I received this message:
Since then, every time I`m near a store, one message pops up on my screen. The good thing about it is that most of the times, it`s a message about a very good deal on kids category (they must know that I mainly go there to buy kids stuff) so I end up getting into the store to check it out. The idea is that different people receive different messages as they roam the aisles.
I found out that they also have a partnership with the app Shopkick, so even if you don`t have a Macy`s app, they can locate you through shopkick (of course you must have this app). The presence recognition with devices works through beacon. According to mediapost.com, “when the Macy’s beacons are activated, as shoppers enter a store, shopBeacon will send to anyone with the Shopkick app on their phone a message reminding them to open the app. Rather than receiving deals or coupons for specific products based on location, shoppers can be routed to different departments where they can be rewarded by receiving more kicks, which can be cashed in at a number of stores, such as Best Buy, Target, Crate and Barrel and, of course, Macy’s.”
I`m gonna download this Shopkick app right now and look for savings and deals! I`ll let you know if is worthy 😉
xoxo
Carol







