In the beginning of this year I decided: i`m not gonna write anymore! Nobody reads blogs anymore, Instagram and Twitter came to prove that we are all interested in key and short messages, not long texts.
In fact, some people when I tell them that I have a blog about living in the city look at me with that scary face and say “why??? That is so cool that you give us all those tips, but don`t you prefer to have an Instagram or Facebook page? We don`t have time to read blogs, social media is so much easier.” Well, maybe I should do that. I love the idea of having a blog, but it seems so outdated nowadays. Maybe outdated is not the best description, what about uncool? #iwannabecool
I was almost about ending this blog when I heard about this company – TresnicMedia – that decided to reach 50 post blogs in just 5 weeks. So what? They increased the website traffic by 1000%!!! So why did all those guys navigate on this blog?
- Very relevant content for their target audience. Kind of obvious, but if you think about having 50 posts in 25 days, it is a challenge to come up with so many relevant posts. They did a great job and attracted their audience because of the content. Relevance is relevant. Always.
- They promoted the content through social media. Facebook, Twitter, Google Plus, LinkedIn.
- As a consequence of number 2, because the content went viral, more people started seeing the posts on their timelines and therefore, started to share them as well, increasing the volume of views, generating more traffic to the blog page.
Isn`t it amazing? Instead of being like me and wasting their time discussing whether social media is better than blog (ok, I gotta say I love a debate), they just explored the best resources of both and integrated them in a single strategy. #brilliant. #shameonme
I really loved this case, it made me think a lot about the future of this blog, how can I still generate good content here and use the social media to spread the message and achieve even more audience. And the best of all: being cool :p #socialisthenewblack #butilovemyblog #canidoboth?
If you guys want to check this company out, click here and read this amazing case.
